At Coinlete, we specialize in helping brands scale their locations. One of the most critical decisions for businesses looking to grow is whether to franchise or remain corporate. There’s no universal answer—each option comes with distinct advantages, and the right choice depends on your brand’s vision, systems, and goals.

Some of the most successful brands have chosen to remain corporate. In-N-Out Burger, for example, has maintained its reputation for quality and consistency by keeping ownership centralized. Similarly, Raising Cane’s founder, Todd Graves, has opted for company-owned locations to preserve operational control and ensure alignment with his brand’s standards. However, even with corporate ownership, brands like Raising Canes have leveraged influencer collaborations, such as their partnership with Post Malone, to elevate individual locations and increase customer engagement.

On the other hand, franchising has proven to be a game-changer for brands like Chick-fil-A and McDonald’s, both of which have scaled globally through this model. While operating with a unique franchise model that limits franchisee costs, Chick-fil-A focuses on selecting highly aligned operators to uphold its standards. McDonald’s revolutionized franchising by combining strong branding with standardized processes, enabling consistent quality across thousands of locations. Both brands demonstrate how franchising when paired with strong systems, can drive unparalleled growth and brand visibility.

Corporate ownership often provides control and consistency, while franchising enables faster scaling and shared responsibilities. Both models can work, depending on the systems and strategies you have in place.

At Coinlete, we focus on three core pillars to ensure success in scaling:

1. Building the right team to scale effectively.
Successful growth requires a team with operations, marketing, and leadership expertise. We help brands identify and build teams that understand their vision and can replicate it seamlessly across multiple locations.

2. Creating products and experiences that attract people of influence.
Influencers and athletes have the power to create buzz and attract new customers. We work to position your product or service in a way that resonates with these key figures, making your brand a sought-after partner in their networks.

3. Developing scalable systems for autonomous success.
Each location must be equipped with tools and systems that enable it to generate revenue independently. From operational guides to marketing automation and revenue tracking, we create frameworks that allow your locations to thrive without constant oversight.

Whether your brand chooses to franchise or remain corporate, success ultimately depends on having the right structure in place. At Coinlete, we ensure that structure is built to drive growth, empower your team, and maximize your brand’s potential.