Coinlete was built by Xavier Jackson (the athlete — Division I basketball at VCU) and Brett Horrocks (the builder — years building companies and sales systems).
2021: the NIL door opens; Brett and Xavier meet. 2022: first major athlete deals, including Jordan Clarkson and Gabb Wireless. 2023: Les BBQ launches and generates more than 210 million views. 2024: Coinlete expands with Just Ingredients and Tee Box. 2025: from deals to ecosystems. 2026: Coinlete Cønnect and Coinlete Cøhort launch.
Coinlete Cønsulting — strategy, partnerships and growth execution for brands, founders and athletes (coinletefirm.com).
Coinlete Cønnect — the personal-brand and growth platform that builds athletes like businesses (coinleteconnect.com).
Coinlete Cøhort — a 12-week accelerator for athletes turning ideas into scalable, athlete-owned companies (coinletecohort.com).