.png)
The University of Utah is a leading educational institution with a robust athletic program. Struggling to secure NIL (Name, Image, Likeness) deals for their players, the Athletic Department contacted Coinlete after witnessing our success with BYU.
OUTCOME
Through strategic planning, innovative opportunities, and essential funding, Coinlete helped the University of Utah establish a successful and pioneering NIL program. Our work led to enhanced student-athlete support, significant brand collaborations, and a sustainable model for future NIL initiatives. For more insights, visit University of Utah Athletics.
From the onset of the NIL era, we collaborated closely with the University of Utah to develop a pioneering partnership with their athletic program. This included devising strategies to maximize the NIL benefits for their athletes and the university.
We facilitated several high-impact NIL deals for the football team, including the first group collaboration where all players received brand-name swag. We also organized events for the basketball team and established collaborations with restaurants and companies. Additionally, we coordinated athletic-wide deals with companies like Modwella, which provided IV Therapy and educational resources to their athletes.
Coinlete brought in sponsorship dollars and other funding opportunities, securing financial support for both the university and its athletes. These efforts ensured that the athletes benefited from NIL deals, enhancing their financial well-being and marketability.
.jpg)
Coinlete provided comprehensive consulting services focusing on strategy, opportunity, and funding.
VIEW MORE CASE STUDIES%20(66).png)