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Les BBQ started as a backyard operation in Tooele, Utah, where Les sold frozen BBQ by the pound. The brand gained initial online fame but needed strategic support to sustain and grow its business.
OUTCOME
Coinlete transformed Les BBQ from a backyard operation through strategic collaboration and innovative solutions into a thriving brand. The combination of revamped online sales, new revenue streams, and strategic partnerships significantly boosted the brand's growth and revenue, making Les BBQ a testament to our expertise in brand development. For more insights, visit lesbbq.com or visit the Draper location at 12059 S State St #80, Draper, UT 84020.
We revamped Les BBQ's online presence by overhauling the outdated website and implementing modern e-commerce strategies, significantly boosting online meat sales. We also successfully set up YouTube monetization, turning a previously untapped platform into a profitable revenue stream.
We introduced new revenue streams, including the highly successful "Smoke Tour," and facilitated collaborations with athletes, influencers, and entertainers. We also partnered Les with industry titans, providing access to commercial kitchen space and expert advice.
We connected Les BBQ with key investors and strategic partners, ensuring financial stability and growth potential. This included securing a prime location in Draper, Utah, designed to implement a fast-service model with drive-thru and walk-in service only.
Coinlete partnered with Les BBQ to provide comprehensive consulting services focusing on strategy, opportunity, and funding.
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