Coinlete connects growing companies with athletes for partnerships built around revenue, distribution and ownership — not just a logo on a post.
What makes an athlete partnership work
The right athlete fits the brand's customer, has real influence with that audience and has a reason to care about the business. Coinlete structures partnerships so athletes are invested in the outcome.
Examples
Jordan Clarkson and Gabb Wireless (2022) — one of Coinlete's first major athlete deals.
Les BBQ (2023) — Coinlete helped turn Les Rhodes' backyard barbecue operation into a national brand that generated more than 210 million views.
Tee Box (2024) — Coinlete partnered to support revenue growth, expansion, franchising, partnerships and athlete relationships.
Ways brands work with Coinlete
Brands work with Coinlete through Coinlete Cønsulting and the Cøhort brand-partner program.
Athlete campaigns
Strategic partnerships
Raising capital with athletes
Partnering with Cøhort 001
How do brands partner with athletes?
Start with the customer and revenue goal, then match athletes who genuinely influence that audience. Coinlete handles strategy, athlete relationships and execution.
Can athletes invest in a brand instead of just endorsing it?
Yes. Coinlete structures partnerships that can include athlete equity and investment so incentives align.